Gamification and entrepreneurial intentions
نویسندگان
چکیده
منابع مشابه
Determinants of Entrepreneurial Intentions
In this paper an economic-psychological model of factors that influence individuals’ intentions to go into business for themselves is developed and tested. According to this model the primary determinant of entrepreneurial intention is a person’s conviction that starting and running one’s own firm is a suitable alternative for him/her. This conviction is in its turn based on certain general att...
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EXECUTIVE SUMMARY Why are intentions interesting to those who care about new venture formation? Entrepreneurship is a way of thinking, a way of thinking that emphasizes opportunities over threats. The opportunity identification process is clearly an intentional process, and, therefore, entrepreneurial intentions clearly merit our attention. Equally important, they offer a means to better explai...
متن کاملThe future of research on entrepreneurial intentions☆
a r t i c l e i n f o Entrepreneurial intention is a rapidly evolving field of research, with a growing number of studies using entre-preneurial intention as a powerful theoretical framework. Some authors, however, are now calling for scholars to rethink the future of research on entrepreneurial intentions. This paper addresses this issue and, on the basis of a number of knowledge gaps in the l...
متن کاملCompeting Models of Entrepreneurial Intentions: the Influence of Entrepreneurial Self-efficacy and Attitudes
The present study tested two models explaining how entrepreneurship education can have an effect of entrepreneurial intentions through its impact on attitudes and selfefficacy. Data were collected from 236 students who were exposed to an entrepreneurship course. While in model 1 attitudes and self-efficacy are positively related to intentions to new venture creation, in model 2 attitudes mediat...
متن کاملAn Understanding of the Impact of Gamification on Purchase Intentions
Gamification is a diverse application of game elements implemented by firms in various circumstances to motivate customers for frequent and loyal patronage. Due to the advancement of information and telecommunication technologies, more dynamic and interactive gamified experiences have been developed as strategies to retain customers and encourage repeat purchasing. As the increasing application...
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ژورنال
عنوان ژورنال: Journal of Small Business and Enterprise Development
سال: 2019
ISSN: 1462-6004
DOI: 10.1108/jsbed-09-2018-0266